查看完整版本: Sony Ericsson Shoots Ad Campaign On A C905

Sony Ericsson Shoots Ad Campaign On A C905

[img=590,331]http://images.lowyat.net/slr-vs-mobile.gif[/img]Because of my print media background, stories like [url=http://gizmodo.com/5074127/sony-ericsson-shooting-ad-campaign-entirely-on-c905-cyber+shot-cell-phone]this[/url]always seem to capture my attention. One of my first assignments backwhen I was still a budding cub reporter was to conduct an interview,and I made the rookie mistake of arming myself with a tinypoint-and-shoot camera. The interview itself went fine, but I'll neverforget the look of dismay that came from my art director when Isubmitted him the snapshots.
In my defense, they looked perfectlyfine on the 2-inch camera display, but once he loaded them onto hiscomputer, I couldn't believe how pixelated and broken the full sizedimage actually was. He explained to me that print media required imagesat 300 dpi, and even though he could try to convert my snapshot to therequired resolution, it would be impossible to blow up the image to thedesired size that was required to fill the page.
If whatGizmodo reports here is accurate, then I can't help but to express howimpress I am at the way mobile phone cameras have evolved. Apparently,there's a full page advertorial in the UK edition of FHM that was shotwith the 8.1MP camera on the new Sony Ericsson C905 Cybershot mobilephone. Putting aside the obvious help the picture received(professional photographer, lighting setup, photoshop), it's stillamazing that such a detailed picture was the product of a mobile phonecamera!
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