amdplayer 2012-10-24 10:37
《财富》于德国车为标杆的10个理由
个人见解,原创
What is it about German cars that compels many of us to lust after Audi, BMW, Mercedes-Benz andPorsche models? Fortune asked that question and came up with 10 well-thought reasons:
1. First and foremost, the Germans have been practicing this automotive thing a bit longer than most countries. After all, it was Karl Benz who, in 1879, first patented the internal combustion engine and then in 1886 received a patent for his first automobile.
作为汽车的发明人,德国人没的说
2. Fortune argues, the Germans have a storied racing history where their machines were pushed to their limits and reputations were forged. And then there's the infamous Green Hell – The Nürburgring – where legends are made.
长久以来对汽车运动的执着追求和纽北的真实存在,无人能比
3. Fortune' third reason is related to the second. Any country with 8,000 miles of public roads that allow almost unlimited speed is destined to turn out cars capable of thriving in that environment. The German Autobahn is as uniquely German as the cars the country produces.
每一台德国车的诞生无不经历着不限速的Autobahn的考验,基便是最廉价的车也可轻松达到极速
4. Fortune cites the German automakers' brand strength, specifically their "clarity, commitment, authenticity and relevance." Think about BMW's target goal of building every vehicle with a 50-50 weight distribution.
强大的品牌影响力与说到做到的能力,比如BMW 50:50的配重
5. Technology. Fortune notes that "Engineers occupy a high pedestal in a country that prizes technology and craftsmanship." When engineers are given permission to do their thing, they can produce some seriously impressive machinery.
一旦工程师掌握了应用科技和工艺的大权,机械就被赋予了生命的力量
6. Fortune sums it up from The Economist: "It's quite simple, really – Germany makes things which people in countries with growing economies want to buy."
德国人总能制造成长经济体中消费者想购买的产品
7. Arrogance with a purpose – Mercedes' ads claim "The Best Or Nothing." BMW says they build the "Ultimate Driving Machine."
有目的傲慢,你懂的
8. Price is very nearly the object – Closely related to No. 7, Fortune says "Sometimes, how much you pay for something – as opposed to its function – is the point of the exercise." An extra $330 charge for a Porsche logo on the center console lid of a 911, for example.
物有所值
9. Exclusive and super-exclusive – Anyone upper class with $50k can buy a 5 Series, but it takes an even larger bank account to afford an M5.
绝对的独到,M5和一台身价只有一半的5系绝不是一样的东西
10. Everybody else is in second place – The tenth reason given for German car dominance arguably only repeats No. 7: Fortune says Audi, BMW, Mercedes and Porsche are generally thought of as top marques because, well, they say they are. And, despite great efforts by brands like Cadillac and Lexus, they remain on top of the heap.
虽然你凯迪拉克和雷克萨斯再怎么努力,你们只能属于第二集团
alvin_ay 2012-10-25 10:39
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刘19880123 2012-10-25 22:39
除了比较烧油,其他的全是优点,但是仅限于进口的啊。国产的就没法比了
jiaojiaobin 2012-10-27 13:22
是啊 都知道德国车好 但是价格也高啊 运行成本更高 所以这也是很多人都知道日本不好 日本车的标准不一 但是还是忍不住买日系车的原因吧!
gjhh123 2012-10-27 14:20
德国车是不错,但是感觉内饰还是简单,人性化的东西少了点儿
huazhiwu 2012-10-31 10:59
德系车子不一定都是内饰简单的,20万以上的车子,花俏的配置还是有很多的。
lutaoxujie 2012-12-11 08:42
德国工业制造没的说,看二战时的坦克多地道。
西兰花 2012-12-12 15:53
德国的机械工业的确没的说
不过,嘿嘿,有谁知道“大众”这个目前的世界第一汽车公司是在魔王希特勒的命令下才建立的呢??
chenjunren 2012-12-17 16:44
BWM的 50 50 真是说到做到 这样的汽车才能顶尖品牌
ksgym 2012-12-17 16:58
德国的工业其实没话说。我就是德国车,虽然内饰不怎么样,但是开起来是舒服