个人见解,原创
What is it about German cars that compels many of us to lust after Audi, BMW, Mercedes-Benz andPorsche models? Fortune asked that question and came up with 10 well-thought reasons:
1. First and foremost, the Germans have been practicing this automotive thing a bit longer than most countries. After all, it was Karl Benz who, in 1879, first patented the internal combustion engine and then in 1886 received a patent for his first automobile.
作为汽车的发明人,德国人没的说
2. Fortune argues, the Germans have a storied racing history where their machines were pushed to their limits and reputations were forged. And then there's the infamous Green Hell – The Nürburgring – where legends are made.
长久以来对汽车运动的执着追求和纽北的真实存在,无人能比
3. Fortune' third reason is related to the second. Any country with 8,000 miles of public roads that allow almost unlimited speed is destined to turn out cars capable of thriving in that environment. The German Autobahn is as uniquely German as the cars the country produces.
每一台德国车的诞生无不经历着不限速的Autobahn的考验,基便是最廉价的车也可轻松达到极速
4. Fortune cites the German automakers' brand strength, specifically their "clarity, commitment, authenticity and relevance." Think about BMW's target goal of building every vehicle with a 50-50 weight distribution.
强大的品牌影响力与说到做到的能力,比如BMW 50:50的配重
5. Technology. Fortune notes that "Engineers occupy a high pedestal in a country that prizes technology and craftsmanship." When engineers are given permission to do their thing, they can produce some seriously impressive machinery.
一旦工程师掌握了应用科技和工艺的大权,机械就被赋予了生命的力量
6. Fortune sums it up from The Economist: "It's quite simple, really – Germany makes things which people in countries with growing economies want to buy."
德国人总能制造成长经济体中消费者想购买的产品
7. Arrogance with a purpose – Mercedes' ads claim "The Best Or Nothing." BMW says they build the "Ultimate Driving Machine."
有目的傲慢,你懂的
8. Price is very nearly the object – Closely related to No. 7, Fortune says "Sometimes, how much you pay for something – as opposed to its function – is the point of the exercise." An extra $330 charge for a Porsche logo on the center console lid of a 911, for example.
物有所值
9. Exclusive and super-exclusive – Anyone upper class with $50k can buy a 5 Series, but it takes an even larger bank account to afford an M5.
绝对的独到,M5和一台身价只有一半的5系绝不是一样的东西
10. Everybody else is in second place – The tenth reason given for German car dominance arguably only repeats No. 7: Fortune says Audi, BMW, Mercedes and Porsche are generally thought of as top marques because, well, they say they are. And, despite great efforts by brands like Cadillac and Lexus, they remain on top of the heap.
虽然你凯迪拉克和雷克萨斯再怎么努力,你们只能属于第二集团